|Popplewell earns award|
By Anthony Kuipers, Idaho Athletic Media Relations
Nick Popplewell, Director of Marketing for the University of Idaho Department of Athletics, received a $1,000 award from the National Association of Collegiate Marketing Administrators last month.
Popplewell, a University of Idaho graduate and native of Buhl, Idaho, won the award after submitting his idea to increase season ticket sales for the 2010 Vandal football season to NACMA, an organization comprised of intercollegiate marketing administrators with members from schools across the country. The award will fund a trip to Orlando, Fla., for this year's annual NACMA convention, where Popplewell will be a speaker.
"I was extremely excited," Popplewell said on learning he had won the award. "It reinforced what we did here was pretty amazing."
Popplewell said he and the university's communications and marketing team increased ticket sales by offering discounts to faculty, recent alumni and parents of current students attending the games. He said they worked with Row 27, a production studio out of Minneapolis, Minn., to produce a TV spot promoting Vandal football. They also partnered with Advantage Advertising, an agency in Lewiston, Idaho, to advertise the season.
Tim Mooney, Idaho's Associate Athletic Director for External Operations, said Popplewell attended last year's NACMA convention and implemented the marketing ideas developed there into Idaho's season ticket sales.
Mooney said the award reflects well on Popplewell and the university.
"He's a great young professional and this award exemplified what he's done with our marketing," Mooney said.
Mooney said the award is great recognition for the school considering universities from around the country submitted ideas for the award.
"The University of Idaho is a bright star and we want people around the country to know what we're doing," Mooney said.